Advertising Structure Licence Application for Dublin

Understanding the Dublin City Council Advertising Structure Licence Application

The Dublin City Council provides a formal process for businesses and individuals seeking to place advertising structures on public roads and footpaths. This application form is essential for obtaining the necessary licence to ensure that advertising displays comply with local regulations and safety standards. Whether you are a shop owner, event organiser, or signage company, understanding the purpose and requirements of this form will facilitate a smooth licensing process.

Purpose and Scope of the Licence

The primary purpose of this licence is to regulate the placement of advertising structures on public footpaths or roads. It specifically authorises the use of structures for advertising a business or event at a designated location. Importantly, the licence does not permit additional structures, storage of goods, or other commercial activities beyond advertising purposes. The licence ensures that signage is safe, appropriately sized, and does not obstruct pedestrian or vehicular movement.

Key Conditions for Advertising Structures

Size and Design

• The maximum size permitted is A1 (637mm x 1100mm x 800mm), typically two-sided.
• The structure must be robust enough to withstand wind and prevent hazards, ensuring portability for easy removal or repositioning.

Placement and Location

• Placement should be directly outside the relevant property, adjacent to the wall or close to licensed seating areas if applicable.
• A minimum unobstructed footpath width of 1.8 metres must be maintained, unless otherwise directed by Dublin City Council.
• The structure must not obstruct access to bus stops, taxi ranks, bicycle stands, or impede visibility at junctions, traffic signs, or street furniture.

Appearance and Maintenance

• The signage must be kept clean, tidy, and free from offensive content.
• It must be securely attached and not cause damage to the footpath or roadway.

Insurance and Liability

The applicant must hold a Public Liability Insurance policy with a minimum coverage of €6.5 million, providing protection against third-party claims related to the advertising structure. Proof of insurance must be submitted for inspection and maintained throughout the licence period.

Application Procedure and Submission

The application form requires detailed information about the applicant, including contact details, property interest, and the proposed advertising structure. It also asks for the specifics of the structure, such as purpose, dimensions, and wording.

Step-by-step Filling Guidance:

1. Complete the applicant details, ensuring accuracy and clarity.
2. Indicate whether an agent is responsible for drawings or submissions, providing their contact information if applicable.
3. Specify the exact location of the proposed structure, including the street address.
4. Declare your interest in the property (freehold, leasehold, etc.) to establish legal standing.
5. Attach proof of insurance, including the insurer's name, policy number, and expiry date.
6. Describe the advertising purpose, including the wording to be displayed and the structure's dimensions.

Important Deadlines and Conditions

The licence is valid only during specified hours, with removal required by 10 pm daily unless prior written permission is granted. Dublin City Council reserves the right to request immediate removal, variation, or suspension of the licence at any time, with no claim for damages or compensation accepted.

Applicants should be aware that renewal is not automatic and must be applied for separately each year. The licence must be displayed prominently at the premises for public and official inspection.

Post-Application Considerations

Once approved, the licensee is responsible for ensuring compliance with all conditions, including maintenance, safety, and timely removal. Any damage caused during installation or operation must be repaired at the licensee’s expense, and all costs associated with repairs to the public road or footpath are borne by the applicant.

By adhering to these guidelines and completing the application thoroughly, applicants can secure a valid licence to display advertising structures legally and safely within Dublin city.